Examples of CRM functions include customer account management, payment processing and returns and refunds.ĬRM systems automate the traditional processes of manual documentation. It's primarily used to collect and analyse customer information to understand the needs of existing and prospective customers and support sales and marketing departments, among others.
Typically, these systems use different applications to store, organise and process customer information, interactions and services. These systems allow companies to manage and improve their internal and external interactions with customers. While CRM is a customer-oriented practice and principle, many professionals use the term while referring to CRM systems. Related: How to build client relationships with these top tips What is a CRM system? Companies may use CRM to improve customer loyalty by better understanding their client's preferences and needs, which may help them provide effective service and create new products that align with market trends.
CRM often influences a company's sales techniques and service-related processes while also determining customer behaviours and buying trends. View more jobs on Indeed View more What is client relationship management?Ĭlient relationship management (CRM), sometimes known as customer relationship management, is the practice that an organisation follows to interact with its customers.